What are the benefits of exhibition and promoter counters?

Exhibition counters and promoter desks offer a number of advantages and can be used in a range of applications. Some of the key benefits include:

• Focal point for customers - A counter gives customers a clear point of contact where they can find out more about your business and brand.
• Improved stand aesthetics - A branded exhibition stand can give structure and dynamism to an exhibition stand - helping create a more professional and engaging appearance.
• Brand visibility - Whether used alone or as part of an exhibition stand, counters can help maximise the visibility of your branding and messaging.
• Storage - Many exhibition counters feature storage space for promotional materials and personal possessions, which can help keep your stand looking tidy and presentable.
• Portability - Promotional counters are designed to be lightweight, portable, and quick to assemble. This makes them a hassle-free solution for events and pop-up marketing.

Graphics and branding

Custom printed graphics can transform a counter or plinth into a branded promotional tool to get your message across to potential customers. Modern digital printing makes it affordable to print professional quality bespoke graphics, with eye-catching designs that incorporate logos, branding, messages, and photos.

The graphics for most exhibition counters are printed on a stretched fabric wrap or on flexible panels. Both options allow for sharp and richly detailed artwork with vivid colours. For counters used as part of an exhibition stand, we can print graphics that match the backdrop, for a seamless display. Graphic and print quality is very important, as sub-standard printing may negatively reflect your business. We print all our exhibition counters using dye sublimation and state-of-the-art HP digital printers and inks—for stunning quality and durable graphics that will get you noticed.

We provide digital templates and printing specifications for our various counters to help with the design process. Once you have placed an order, you can upload your artwork online. We double check all artwork before starting to print, to check for any potential issues. If you need assistance with the design process or would like us to produce a high-impact design for your brief, we have an in-house design studio that offers a range of fantastic-value design services. For a surprisingly low price, we can turn your branding and other digital content into an engaging and attention-grabbing counter design.

Assembly and portability

For use at marketing events and pop-up promos, exhibition counters often have collapsible or folding designs and use lightweight materials. Many models come with carry cases to make transporting the counter easy. Similarly, most counters can be quickly assembled by hand without needing any tools. The weight of all counters is given on the product pages, helping you determine the right model for your application.

Our Oval Pop Up Automatic Counter has a concertina frame that automatically pops up when removed from its case. With a simple to install wrap-around fabric graphic, this counter can be set up in a matter of seconds - saving you valuable time for more important matters.