Cable Displays Buyers Guide

Ideally, cable displays are best used for wall and window promotions. You may well have seen them used as estate agent displays, in travel agents windows and in shops as retail displays. They offer a cost-effective and versatile way to display posters and literature in offices, retail spaces, opticians, dentists, and doctor surgeries.

They can display posters or leaflets/brochures, and can have an illuminated LED light panel feature. We also provide 15” LCD digital screen displays which are perfect for showcasing dynamic content like a slideshow of images.

The main component of a cable display is the wire kit itself. This comprises a 4m stainless steel cable that can be cut to suit your shop window or office wall. Cables are 1.5mm thick but can support up to 120kg. The cable has a bottom fitting with a tensioning spring and a top fitting. The type of top and bottom cable display fitting depends on whether you want to fit the cables from the floor to ceiling (the most common), the floor to a wall, or wall to wall. Click here to see images of these fittings.

Cable displays are easy to install with some basic DIY skills and tools. Installation varies slightly depending on what type of cable display system you are installing, but the principle remains the same.

How far you space the cables apart depends on a couple of factors. Firstly, you need to decide if you want a continuous wall of posters like the image below, or if you want to have larger gaps in between them.

Once you have fixed your window display wire cables you are ready to fit your poster holders and literature dispensers. These are attached using cable clamps, which can be placed anywhere along the wire length, giving you the flexibility to position the poster wherever you want.

Cable clamps only take a couple of seconds to fit using an Allen key. They are available in single or double poster holders, and in small or large sizes.

Larger sized clamps take panels up to 8mm thick and are 16mm (h) x 27mm (w). They cost more, are slightly easier to fix and look more imposing.

Small cable display clamps are the most popular and are supplied as standard with our kits. They are cheaper but require more accuracy when fitting them. They hold panels up to 4mm thick and are 0.9mm (h) x 22mm (w).