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The National Cycling Show is an immersive retail experience enabling consumers to try and buy everything from bikes to accessories. The show aims to normalise cycling, attract new audiences and show that there is a bike for everyone. This arena allows all levels and disciplines to purchase exactly what they need to achieve their cycling goals. The show brings together the industry to educate, inspire and motivate, from road bikers, gravel, mountain and commuters. It will also inspire those who already have a passion for exercising outdoors to invest in cycling. The geographical location of the event attracts more of the UK, therefore making cycling more accessible. āWe make cycling accessible for the whole of the UK ā all levels and disciplines. Bringing together the industry, fuelling the UKās passion for cycling.ā
15/06/2024 - 16/06/2024
NEC Birmingham
Venue Information
In 1976, HM The Queen inaugurated the NEC in Birmingham. Since then, the NEC has expanded significantly, establishing itself as a premier destination for event organizers, exhibitors, and visitors in the UK. Originally featuring seven exhibition halls, the NEC now boasts 18 halls, alongside 32 conference suites and various outdoor spaces.
Over the past four decades, the NEC has navigated numerous challenges and evolved within the exhibition industry to ensure continuous growth and relevance. This proactive approach has allowed the NEC to remain a top choice for its exhibitors and visitors. Today, it welcomes over six million visitors and hosts 500 exhibitions annually.
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