Trade shows offer an excellent opportunity to showcase your products or services, network with potential customers, and establish your brand’s presence in the market. Follow these 10 tips to be sure that everything goes smoothly during your next tradeshow:
1. Banner stands
A simple and effective solution to display your brand and attract customers to your booth. Easy to set up and take down with a range of designs to highlight your messaging.
Make your message clear and simple. Consider the angle potential customer may see it and from what distance they will read it.
2. Literature rack & iPad stands
Distributing leaflets is a great way to ensure that people remember your business once they have left the tradeshow or exhibition.
Don’t want to print paper copies? Use an iPad stand so people can interact and sign-up to receive your digital brochure.
3. Promotional giveaways
Everybody loves free items! Promotional giveaways can attract visitors to your booth and increase your brand visibility throughout the event. Select items that are relevant to your target audience.
For larger promotional items with space consider including your booth location to draw in more footfall.
4. Business cards
Even in the digital age business cards are a good way to make a personal connection. Remember to take plenty with you. Collecting business cards is useful for connecting sales leads and following up with potential customers after the show.
5. Welcoming booth
Give people a reason to visit and spend sometime at your booth. Have somewhere to sit, offer refreshments or an option to charge their devices.
Keep in mind that your booth maybe approached from different angles so ensure customers get the same welcome from every direction.
6. A positive attitude
Initial interactions are extremely important. Take time before shows to brush up on product knowledge. Be helpful and approachable on the day, greet visitors with a smile, and be willing to engage in conversation and answer their questions.
7. Comfortable shoes, food & water
Trade shows can be hectic, so it’s important to keep energy levels high. Bring plenty of water and snacks to keep hydrated and energised. Wear comfortable shoes that will support you throughout the day.
8. Demo equipment
If you are an online retailer being face to face is a perfect opportunity to showcase your products. Give visitors a hands-on experience of your products and an engaging demonstration to bring your solutions and services to life.
9. Portable charger
Avoid your devices going dead as exhibitions can drain your phone battery quickly. Take a fully charged portable charger so your phone is always powered up.
10. A game plan
What is the aim of going to the show? Plan out what you are trying to achieve, who do you want to meet, how will you follow up leads, what does a successful show look like.
These tips will help you be well-prepare for your upcoming trade shows – stand out from the crowd, create a more memorable experience for visitors, and generate leads and sales. You can also view our exhibition venue directory where you will find a list of our favourite exhibition venues in the UK.
