Tips for Designing a Charity Fundraising Poster
When it comes to designing a poster for your charity there are many things to take into account. Here are some of the things we suggest you think about whether you’re designing it yourself, using an AI tool to design your charity poster or creating a brief for a designer.
1. Clear purpose:
Highlight the cause: Clearly define the cause for which you are raising funds. Is it for disaster relief, health care support, education, or something else?
Audience: Understand who your target audience is. This will influence your design choices and messaging.
2. Craft a Compelling Message
Headline: Create a short, impactful headline that grabs attention. It should convey the essence of your cause. If your looking for ideas try using an AI tool like Chat GPT or Google’s Gemini.
Body Text: Provide details about the fundraiser, such as what the funds will be used for, how to donate, and the event date and location, if applicable.
Call to Action: Make it clear what you want the reader to do next. Use action verbs like “Donate Now”, “Join Us”, or “Help Support”.
3. Visual Elements
Imagery: Choose images that evoke emotion and connect to your cause. This could be photographs related to the charity, images of those you’re helping, or a relevant logo.
Colour Scheme: Use colours that reflect the mood of the cause. Warm colours can evoke passion and urgency, while cool colours might suggest hope and trust.
Fonts: Select readable fonts. A strong, bold font for headlines can attract attention, while a simpler font for body text ensures readability. Read our font guide for advice.
4. Layout Tips
Hierarchy: Make sure the most important information (headline, key image) is the most prominent.
Balance: Use spacing and alignment to create a visually pleasing arrangement of your elements.
Simplicity: Avoid clutter. More space and fewer elements can make your message clearer.
Designing a charity poster from our guide above:
Using the above hints and tips, we have created the poster below as an example of what you could achieve for your next charity fundraiser.
- Headline: “Together for Hope”
- Sub-headline: “Join our mission to bring clean water to every home.”
- Body Text: “Every donation brings us one step closer to providing clean, accessible water to communities in need. With your help, we can fund new wells, purification systems, and essential education on water conservation. Let’s make a difference together.”
- Call to Action: “Donate Today & Change Lives”
We choose a simple, powerful photo for striking impact. A combination of white and light green text was used to contrast with the darker background.
At Discount Displays we don’t just design and print posters but we have a wide range of products such as poster frames and pavement signs that are idea for displaying posters. Please come and have browse around our website including a range of discounted charity products. We also offer giant novelty cheques, check out our guide on How To Use A Big Cheque for Charity.
