Feather Flags are a great display solution for outdoor areas, but when choosing one there are a few things to consider. They can be used to advertise a brand or signpost navigation prompts for visitors. This short guide will walk you through the main factors to consider to find the perfect feather flag for your needs.
What is a feather flag?
We’ll start by covering what a feather flag is. A feather flag is not reliant on the wind to be visible – unlike normal flags. The material is stretched over a flexible tensioned frame keeping the graphic taut and always visible. Feather flags come in a variety of shapes and sizes, each with different benefits and use cases.
Uses for feather flags:
- Festival or event navigation
- Forecourt garage signage
- Event Branding
- Promotions
- Store openings
- Real estates sales
Choosing the shape
There are several different shapes to choose from, all with fairly self-explanatory names; concave, convex, teardrop etc. The thing they have in common is the frame, whilst the only salient difference is the shape. Deciding on which shape of flag to go with comes down to personal choice, with budget also a consideration. Some shapes will be a better fit than others depending on their use. Teardrop flags are a popular choice, however, keep in mind that they do have a smaller surface area for your graphic.
Choosing the size
The size of flag you need depends on how you intend to use it and where it is being placed. Our feather flags are available in sizes from 1m to 6.3m. Tall flags (5m +) are ideal for large outdoor events such as food or music festivals as they can be seen above large crowds. Whereas smaller flags will work great for smaller events such as a new store opening.
Whilst feather flags are made for outdoor use, they can be used indoors. For indoor use, for example exhibition or trade show halls, the height of the ceiling and any stand height restrictions will determine the size of flag you can use.
Single or Double-sided?
Most flags are printed single-sided with the image on the back seen in reverse (at about 95% bleed-through) as this is the more affordable option. To create a flag with the image viewed the right way round on both sides, two flags are printed and sewn back to back with a blackout film in the middle to prevent show-through. Therefore double-sided flags are generally more expensive and slightly heavier. However, if you prefer the aesthetic of a double-sided flag and don’t mind spending a little more then this is the option you should choose.
Feather Flag Frames
Two popular frame materials are fibreglass and aluminium. Aluminium is most popular as it is more durable, though it can be slightly more expensive.
Keep an eye out for cheaper fibreglass options as they may crack and break easily. Although feather flags are a cost-effective display, it’s important to ensure they are made from quality materials so they stand up to rigorous outdoor use. Many customers don’t mind spending a little more for our quality products as it pays off in the long run.
Choosing a base
There are many bases to choose from to hold your flag. In soft ground, a spike is the most popular choice. If the ground is hard, then a water-fillable base is the best choice as it is heavy and stable. For indoor use, the X base or square metal base with a weight is a great option. For car forecourts or car boot sales, the car foot base is a simple and secure option.
Hopefully now you have a clearer idea of which feather flag is the best for your business needs. When choosing your feather flag, be sure to consider where it is being used to determine the size, shape, frame and base you will need.
For more advice call one of our display experts on 0844 800 1020 to get the right feather flag for your advertising. Alternatively, view our feather flag buyers guide for more information.
