Top 10 Benefits of Digital Signage on the High Street

In an increasingly digital world, traditional marketing methods like printed signage are being replaced by dynamic digital solutions. From real-time content updates to interactive displays, digital signage is transforming how businesses communicate with their audience. In this blog, we’ll explore the 10 key benefits of digital signage and how it can boost your marketing strategy, drive sales, and streamline operations.

1. Inexpensive content creation

Digital signage is more cost-effective than traditional print because it eliminates the need for economies of scale associated with printing. As a result, your marketing budget can go much further.

A single person can easily create a digital campaign without needing print design, production, distribution, or installation, and without the additional concern of disposing of printed materials sustainably.

Additionally, digital signage is an ideal long-term advertising solution, as it allows content to be updated in seconds without repeating the entire printing process.

2. Run geo-targeted campaigns

Rapid content creation and instant distribution allow you to run digital campaigns tailored to local markets. For example, a special offer or campaign that performs well in Brighton might not have the same success in Oxford. With digital signage, you can easily create and run targeted marketing campaigns for each area you operate in, all at a low cost.

Fast, flexible content is crucial in industries like real estate where house prices and property listings frequently change. Signage like our digital cable displays provide a quick and hassle-free digital advertising solution.

3. Short lead times

Traditional marketing requires design, printing, distribution, and installation, often taking up to six weeks from concept to launch. With digital signage, however, the same creative ideas can reach your customers in just minutes, at a significantly lower cost.

If a competitor launches a surprise offer, you can respond instantly to match or surpass them. Additionally, digital signage allows you to A/B test and fine-tune your messaging before rolling it out nationwide.

4. Easily adjust messaging

You can also schedule and display ads on an hourly basis, making it ideal for promotions like breakfast specials or lunchtime offers in a restaurant.

On a store-by-store level, if business is slow, you can launch a special offer for the next hour, or for the next 10 customers who place an order. Digital software, like a CMS, enables users to create playlists, allowing multiple displays to be shown to customers within a short timeframe.

5. Increase sales

With vibrant images and video, plus targeted messages, the dwell time of digital signs is significantly longer than posters or other printed POS. High-quality graphics and state of art videos are going to catch customers attention and stay in their long-term memory As a result, their use can lead to an increase in direct sales.

Digital signage can drive sales by 33%, with 20% of people claiming they made an impulse purchase as a result of digital signage.

6. Engage with your customers

Digital signage can be highly interactive, especially with the use of modern touchscreen displays. The possibilities are endless. From surveys on customer service, to data collection campaigns with signup forms that offer discount codes. Interactive videos, quizzes, and QR codes are also effective ways to engage and capture customer attention.

7. Cross-channel marketing

Digital marketing on social media and online advertisements can be integrated with in-store screens by using the same or modified creative content, ensuring a consistent message. In-store digital screens can reinforce your online presence, creating a sense of familiarity for shoppers and strengthening your brand.

8. Test marketing ideas

Digital screens can allow you to be more adventurous with your marketing message without committing a sizeable chunk of your budget. As you can put up and take down different ads at the click of a button, you can effectively test which marketing messages work best. Over time, you can hone your digital screen marketing strategy accordingly.

9. Reduce administration cost

The upfront costs of digital signage are higher than traditional marketing, but the investment quickly proves worthwhile. When factoring in the savings on content creation, production, distribution, and installation compared to traditional media, it becomes an obvious choice. With a networked solution, you have full control, eliminating the need to verify that each store is following the plan and adhering to brand guidelines. One person can easily launch a campaign, freeing up store staff from that responsibility.

10. Moving elements are more engaging

Static posters and signs have their place but moving images and video can be more engaging in retail environments, especially with today’s digital-savvy audience. Digital signage software makes the creation of moving messages simple. Even a simple slide show using animations can improve the experience and retention of the viewer. Digital signage provides an additional in-store touchpoint which is beneficial for processing and retaining information. 

Digital signage offers a versatile, cost-effective, and engaging solution for modern marketing. With its ability to deliver targeted content, reduce administrative costs, and quickly adapt to changes, it’s an invaluable tool for any business looking to enhance customer experience. Embracing this technology can give your business a competitive edge in today’s fast-paced retail environment. For further information and guides on the best digital signage solutions, head over to Discount Displays.