Ready to promote your event? Social media offers many ways to get the word out about your event to your intended audience. In this post, we’re going to look at 15 ways you can use social media to get people to your event.
Facebook Event Promotion
Facebook is the largest social network by far, therefore the best one to start with when promoting your event. You can use both organic and paid methods to promote your event, such as the following:
1. Post about your event on your Facebook on a regular basis. Use variety in your updates by encouraging people to register, announcing new speakers and sponsors, and sharing special promotions for fans.
2. Create a Facebook event using your page [https://www.facebook.com/help/116346471784004] and invite the people you would like to attend to the event. Encourage others to invite their friends to the Facebook event page. Update the event page frequently with major announcements and industry related news and trivia.
3. Create a Facebook group [https://www.facebook.com/groups] for attendees of your event so everyone can network with each other before the event and after.
4. Use Facebook advertising [https://www.facebook.com/advertising] to reach people beyond your fans. Target your ad audience to include the people most likely to attend your event. Use specific targeting including work title and industry, interests, demographics, and other options.
5. Create a custom audience [https://developers.facebook.com/docs/marketing-api/custom-audience-website/faq/v2.3] from your event website and target ads to website visitors to increase the likelihood of conversions.
Twitter Event Promotion
While Twitter may not be the largest network, it does have a few advantages for event marketers. Like Facebook, you can use both organic and paid methods to promote your event, such as the following.
6. Tweet about your event on a regular basis. Use variety in your tweets by encouraging people to register, announcing new speakers and sponsors, and sharing special promotions for fans.
7. Search for people looking for events to attend in your industry or in the location of your event using Twitter advanced search [https://twitter.com/search-advanced]. Tweet back to those people about your event so they can learn more.
8. Find relevant Twitter chats [http://tweetreports.com/twitter-chat-schedule/] to participate in that may offer an opportunity to promote your event. Ask the moderator of the chat if there are any sponsorship opportunities or if they would mind mentioning your event to participants.
9. Use Twitter advertising [https://ads.twitter.com/] to reach people beyond your followers. Target your ad audience to include the people most likely to attend your event. Use specific targeting including keywords, demographics, and accounts your target audience follow.
10. Create a tailored audience [https://business.twitter.com/help/website-tag-for-remarketing] from your event website and target ads to website visitors to increase the likelihood of conversions.
LinkedIn Event Promotion
If your event is aimed at professionals or a B2B audience, LinkedIn is a great network to tap into. Like Facebook and Twitter, you can use both organic and paid methods to promote your event, such as the following.
11. Post about your event on a regular basis on your company page. Use variety in your updates by encouraging people to register, announcing new speakers and sponsors, and sharing special promotions for fans.
12. Publish posts to your personal profile about your event using LinkedIn Publisher blog posts [https://help.linkedin.com/app/answers/detail/a_id/47445/~/long-form-posts-on-linkedin—overview]. All of your connections will be notified of your latest post, and thus about your event.
13. Use your personal profile to find and participate in LinkedIn groups [https://www.linkedin.com/] related to your industry. Find ways to mention your event when possible.
14. Create a LinkedIn group [https://www.linkedin.com/createGroup?displayCreate] for attendees of your event so everyone can network with each other before the event and after.
15. Use LinkedIn advertising [https://www.linkedin.com/ads/] to reach people beyond your company page followers and personal profile connections. Target your ad audience to include the people most likely to attend your event. Use specific targeting including job titles, industry, company size, skills, and other options.
If you follow the above tips for the top social networks, you will likely increase the number of registrations for your event. Once you have covered these networks, you can expand your reach to additional networks like Pinterest, Instagram, and Google+.
