The internet offers a wealth of marketing tools, making it challenging to compile a comprehensive resource list without overlooking something essential for future efforts. To help, we’ve curated some of the best websites we rely on to stay updated on industry news, brainstorm content ideas, conduct market research, and more. Here are our top 10 marketing sites every business should bookmark.
Industry News
Marketing Week
This UK-based website offers all the latest news and insight on marketing trends and developments, across both the UK and the globe. This essential hub for the professional marketer contains up-to-date articles on advertising, social media and PR, as well as data insights, opinion pieces from experts and case studies. It is important to note that whilst many articles are free on Marketing Week, you will come across articles that require a further subscription.
Best for: case studies and, PR and advertising news
The Drum
Another great site for industry news and information. Similar to Marketing Week, The Drum offers marketing and media industry insights, reports and guidance on a variety of topics. However, they also have a range of other helpful resources such as their ‘Toolkit’ where you can explore a curated list of top-rated agencies, as recommended by clients. You may even find their event calendar or AI advisor (Beta) a useful tool.
Best for: reports, company rankings and B2B news
Mashable
Mashable has put together an excellent hub for a plethora of topics like science, technology, entertainment and even lifestyle. Spanning further than just marketing news, a true one-stop-shop for all your news needs. Discover the latest trends, reviews and industry news in one big ‘mash-up’. A resource not to be missed by marketers to stay in the know and develop an understanding of a range of industries.
Best for: science, tech and social media news
Search Engine Land
For all things Google, Search Engine Land is the place to be. If you work in SEO or pay-per-click (PPC) this news source will be your best friend. Search Engine Land regularly covers the latest updates, emerging trends and actionable strategies for Google. A great trusted and reliable source designed to empower search marketers.
Best for: up-to-date Google news
Marketing Blogs
HubSpot
Whilst Hubspot is primarily a customer relationship management (CRM) platform, their blog hosts a huge range of informative resources on a variety of marketing topics. From social media, SEO, email marketing, AI and more, here you’ll develop your marketing knowledge and and learn how to put these skills into practice. They offer resources in a range or formats such as videos, podcasts, templates and even provide the opportunity to become certified in certain skills through their free HubSpot Academy.
Best for: free certifications and developing CRM knowledge and skills
SEM Rush
The all-in-one search engine marketing tool SEM Rush is another expert resource for brushing up on your marketing knowledge and developing a deeper understanding of marketing tasks. They offer similar content topics to HubSpot such as SEO and marketing, whilst also providing insightful industry news. You can also earn certifications through their free online courses in many valuable marketing skills.
Best for: developing SEM knowledge and skills
Neil Patel
From the co-founder of NP Digital and owner of Ubsersuggest, is the Neil Patel blog. Whilst similar to HubSpot and SEM Rush, this blog provides information focused more towards search engine optimisation (SEO). Its detailed articles and advice make the Neil Patel blog a great resource for those looking to develop a deeper understanding and appreciation for SEO.
Best for: developing SEO knowledge and skills
Online Communities
The Warrior Forum
The Warrior Forum is one of the most successful — and most importantly, frequently updated — online community for professional marketers. Not a day goes by when a new discussion isnt started that can help you with your marketing needs. There are a whole hosts of categories such as SEO, AI, pay-per-click (PPC), SEM, email marketing, and much, much more. A great destination for discovering advice and recommendations from fellow marketers.
Best for: discovering discussions on a wide range of topics
DaniWeb
DaniWeb is another community bringing together digital marketers, tech enthusiasts and many industry professionals. The forum also covers a wide range of digital marketing topics, with Dani herself often lending her expertise and responding to marketing queries. Whether you’re looking for specific advice or just interested in what others are talking about, DaniWeb is a can’t miss online community.
Best for: marketing and technology advice
Growth Hackers Community
This community is all about sharing and experimentation. Growth Hackers is a great place for growth, marketing, and product professionals to connect with each other and share learnings. The idea is to pick the brains of others to discover what works and what doesn’t. Here you can personalise your feed with relevant topics, keep up with events, and also read their weekly newsletter. Growth Hackers is a reliable and safe place to learn.
Best for: Growth, marketing and product real-life insight
The internet is vast, and there are countless websites worth exploring. That being said, our list of favourite websites for industry news, marketing tools and online communities is a strong starting point. What websites have you found valuable for your marketing efforts, and what specific features make them stand out to you? Share your insights with us in the comments below!
